Ga Ga Oo La Product Placement!

We all know that product placement is nothing new. It’s a multi-billion dollar market that spans across television, movies, music, sports and more. Whether it’s the Coca Cola cups on the American Idol judging table or the food on top of Joey and Chandler’s fridge in Friends, product placement is everywhere all the time. Sometimes it’s subtle and plays in to the storyline of a movie or TV show; other times it’s more obvious. In Lady Gaga’s case, it’s on the screen and in your face, and she doesn’t care if you like it or not.

She’s known for her eccentric outfits and imaginative performances. In fact, being over-the-top is what made Lady Gaga so famous. Now the artist is starting to be noticed for the blatant product placement in her music videos. And with over 50% of brands using branded content for awareness-based marketing, she is a marketer’s dream come true. In fact, Lady Gaga is the only recording artist to reach 1 billion video views across all online video platforms – perhaps making her blatant product placements the most valuable in entertainment history! According to Neilsen AIG, product integration is more likely to drive brand recall than other forms of advertising, so if all goes according to plan, I’ll never make a sandwich without thinking of Lady Gaga, and I’ll never see Lady Gaga without wanting a sandwich.

Maybe when I finish eating I’ll take a picture with my Poloroid camera, upload it on to my Beats laptop, listen to some tunes on my Hearbeats headphones and call my friend on my Virgin Mobile phone. Why? Because Lady Gaga made me do it. "
Posted by grownupthinking

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Consumption of media (even social) goes way down during vacation -Thank God.

“Stay out of my vacation!”
I haven’t seen an advertisement in five whole days. Not a one. It’s not like there aren’t any TVs or magazines or Internet at the Ganesvoort Hotel in Turks & Caicos. I just haven’t been paying attention to them.
The New York Times is handed to me each morning at breakfast, a faxed version, free from ads of any kind. A nice touch, I kind of like it that way. The kids watch TV in the morning and at bedtime but I don’t. Yes, I put on ESPN or CNN during my morning visit to the gym but I only glimpse at it during moments of weakness. Or when they flash a score. (I like knowing athletes are doing their thing when I’m doing mine.) Even the NCAA basketball tournament barely holds my attention. I think the Badgers lost but I don’t know. Maybe I’ll check ESPN’s website. Maybe. I hear they passed healthcare.
Keep reading at http://godsofadvertising.wordpress.com/2010/03/24/consumption-of-media-even-social-goes-way-down-during-vacation-thank-god/
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Cambiamos o desaparecemos

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Kia spot turns driving experience inside out

Kia spot turns driving experience inside out: "

Expanding this week's theme of fantastical worlds and unlikely landscapes, David&Goliath's Toronto office drives home its point with a sustained visual metaphor for the Kia Sorento SUV. "Feel at home in any environment" is the tagline, and all the comforts of a well-appointed suburban dwelling—chairs, dressing tables, vanities, bookcases, bathtubs and even wide-screen TVs with screens aglow—magically appear as a family drives along a winding wooded road. Memorable imagery aside, I can't help but wonder: Were they evicted and their stuff tossed out into the forest? That couch won't be so comfy in a hailstorm. Giant hamsters probably took over their house. Now, they'll have to redecorate.
—Posted by David Gianatasio

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The World of 100

The World of 100:


The World of 100

If the world were a village of 100 people, how would the composition be? more..."

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No, you fool, no one really wants to see your lovely little TV spot

No, you fool, no one really wants to see your lovely little TV spot: "

That 30-second spot may be the pride of your ad agency, but your hopes of it "going viral" may be overly optimistic. In fact, research firm Millward Brown has two words for that idea: pipe dream! Unless you hire Kim Kardashian to star in it, that is. In a study to be released next week, Millward Brown found that fewer than one in six ads becomes even a mild viral success and that only a tiny percentage of commercials will hit the lofty heights of Old Spice's "The Man Your Man Could Smell Like" (shown here) and E*Trade's "Milkaholic." It takes some combination of brand engagement, buzz, high-profile celebrity and originality to compel people to seek out a commercial online, watch it and pass it along. The now-famous Super Bowl Snickers ad with Betty White and Abe Vigoda has racked up more than 1.3 million views on YouTube, for instance, because it's engaging, buzzy and features well-recognized celebrities, Millward Brown said. The Carl's Jr. ad where Kardashian drips salad dressing on her lingerie and then hops into a bubble bath has upwards of 2.3 million views. (Guys dig it and, no surprise, women are largely absent from that fan club.) The researchers have a few pieces of advice for the creative community, including integrating the TV campaign with other media, seeding the ad broadly, leaving a clear brand impression and producing an engaging spot. And perhaps most important, don't hold your breath.


—Posted by T.L. Stanley
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Diet Coke Stay with Sweet Disposition

Diet Coke Stay with Sweet Disposition: "

Coca Cola has launched “Stay”, a large-scale exploration of extraordinary people preparing to go off and do extraordinary things, large and small. These are the kinds of moments that are fueled by Diet Coke. “Sweet Disposition” by The Temper Trap is used as the musical backdrop to a poignant portrayal of the iconic soft drink’s place amid great acts of art and accomplishment. A man fueled by Diet Coke hobnobs with an urbane crowd at a swanky big-city party. A nurse cares for newborn babies with the soft drink by her side. The drink is there beside the runway of an edgy fashion show, on the set of an explosive outdoor movie shoot, in the limo of an actress preparing to take to the red carpet, and in the painting of an expansive mural in a neighborhood.




Click on the image below to play the video in YouTube (HD)

Credits

The “Stay” campaign was developed at Wieden + Kennedy by creative director Hal Curtis, art director Max Erdenberger, copywriters Ginger Robinson and Tatum Shaw, agency producer Erika Madison.

Filming was shot in Los Angeles by director Christian Loubek via Anonymous Content with producer Deannie O’Neil, executive producer Dave Morrison, and production supervisor Mariska Leyssius.

Editor was Terence “Biff” Butler at Rock Paper Scissors with executive producer Carol Lynn Weaver and producer Cassie Hulen.

Post/Effects were produced at A52 by VFX supervisor Patrick Murphy, executive producer Jennifer Sofio Hall and VFX producer Cassie Hulen.

Sound was mixed at Lime Studios by Loren Silber. Sound was designed at Stimmung by Gus Koven.


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