K-Y's edible sex lube clears up any problems in your relationship

The next time you're in trouble with the missus, just break out the K-Y. That's the message behind some new ads from Mother, New York, for K-Y Kissable Sensations, a version of the company's sex lube that evokes the taste and smell of food. Check out three spots after the jump. Apparently, the promise of yummy glop breaks the ice between couples who have recently had a falling out. In one ad, a woman isn't even speaking to her husband, until he produces the magic goo. To explain the product's efficacy, the ad uses time-worn metaphors for copulation like trains, cars jumping ramps and a bursting watermelon (the latter in connection with an African American couple—calling the PC police!). One question for Mother & Co: Why are the women always opting for the chocolate while the men get strawberry? Don't men like chocolate, too? Especially Sexual Chocolate?

—Posted by Todd Wasserman

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Ford Fiesta's campaign is a big deal, particularly the multicultural

What's interesting about the Ford Fiesta's new marketing from Team Detroit isn't so much the minute-long TV spot (above) that broke last week on American Idol (it looks like the opening number in a Broadway musical) or the webisodes about the Fiesta's perks (the world doesn't need any more zombie jokes) but rather the research they've put into their multicultural approach. Small cars are popular with Latinos and young people of color. Ford has embraced this. Its "Inspired by Color" program included a casting call at Howard University, where hopefuls "dressed in a Fiesta-inspired way." The five finalists will appear in a new spot on BET. Ford is also reaching out to bilingual and Spanish-dominant customers with digital ads and social-media presence. Since a lot of auto marketing is as white and bougie as it gets, Ford gets points for not being totally clueless and for trying to reach out to minority consumers on their own terms. It's certainly come a long way from its founder's beliefs, at least.

—Posted by David Kiefaber

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Orange Flip Shirts with Dutch Football Faces

Orange Flip Shirts with Dutch Football Faces: "

Bas van de Poel and Daan van Dam, an Amsterdam creative team, have produced a design concept that could transform the nature of football crowds at the FIFA World Cup. They set out to develop their ultimate fan-shirt and came to the simple solution of printing the heads of the players of the Dutch national team (KNVB) on the inside of T-shirts. When Holland scores, supporters lift the orange shirts over their heads in celebration, revealing the triumphant faces of football heros such as Robin van Persie, Klaas-Jan Huntelaar and Wesley Sneijder. Bas and Daan are studying advertising at Willem de Kooning Academy, Rotterdam.

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Ozzy Osbourne, waxing lyrical...

This is pretty fun... Ozzy Osbourne pretending to be a waxwork in Madame Tussauds, and scaring passing visitors... and yet I bet the whole thing took about a day from conception to filming. But that's fine, it's what makes it real and fun...

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Work, work, work... but what's my motivation?

I like thinking about work. Not in the 'spend all weekend fretting about shit' way, though... despite the fact that lots of great ideas pop into your head when you're not working at all, and that's generally at weekends. No, the work I like thinking about is the way we as a culture work nowadays, and why it's kinda fucked up; the office culture, the military style top-down leadership, motivations, commuting & the stress on transport systems, 9-6pm, overtime, etc etc etc. I believe a lot of the way we work has been left in place from out-of-date theories of work (which I touched before on here and there). Yet I hadn't heard of Dan Pink until I saw this (via Iain). He's written a series of four books on changing the way we work, and to promote the latest, Drive, he was at the RSA explaining a really interesting thing about motivation in the work place, and how a lot of companies have got it wrong...

...part of which the RSA have turned into one of their brilliant 'animate' series:

Interesting, huh? That's another book to add to the list for the commute then...

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Waka Waka (This Time for Africa) (The Official 2010 FIFA ...

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Tide to Go cleans up your lovely gray sweatpants for a night out

I live in New Jersey, so the idea of going out for a night on the town in sweatpants isn't all that exotic. Yet in this ad for instant stain remover Tide to Go, agency Saatchi & Saatchi mines the concept for comic possibilities with some success. Two guys (one a dead ringer for Eric Bana) dressed up for some clubbing give their friend some grief over his sartorial choice. But in a move that offers encouragement to slovenly guys everywhere, Sweatpants Man stands his ground, insisting they're "sweatslacks." He does, however, concede that an unsightly stain on the pants is egregious, leading to a showcase of the product (which appears to have magical properties). I take issue, however, with the tagline, "Style is an option. Clean is not." Isn't it better to wear a stained suit than a clean pair of sweats? Outside of Jersey, I mean?
—Posted by Todd Wasserman"
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Stanley Steemer guys zealously devoted to cleaning your carpet

Stanley Steemer guys zealously devoted to cleaning your carpet: "

Carpet cleaning is like, well, a rescue attempt. In these new spots by Young & Laramore, a pair of Stanley Steemer technicians embark on carpet-saving missions. In one ad, the tall, skinny and more outspoken of the two men laments that he has arrived just a bit too late. "Why? I could have saved this one. I could have saved this one," he sniffs upon seeing a carpet that's been rolled up for trash. Check out four more spots after the jump. In one of them, the guys rush to save a living room that's been flooded by a smashed fish tank. (The culprit is a little boy and his wooden bat.) Upon arriving, the men discover a blue carpet that's soaked all the way through and numerous kois and platys floating around in makeshift mini tanks. How's that for an emergency call?—Posted by Elaine Wong










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Kraft Lunchables tricks kids into thinking they're seeing aliens

Kraft Lunchables tricks kids into thinking they're seeing aliens:

"Sometimes I get the feeling that marketers try a little too hard to get their brands to stick in consumers' minds. But maybe that's not such a bad thing when its for a good cause. Take this commercial for Kraft's Lunachables, now airing in theaters nationwide. Actually, I'm tempted to call the three-minute spot, dubbed 'Alien Field Trip,' a short film because of its content and message. It shows children on a trip to a space museum being introduced to 'real' aliens (the space kind—this isn't a John McCain re-election ad), and the awe, curiosity, and excitement the experience evokes. The kids interact with the mysterious creatures until it's revealed that they're actually not real aliens, and that this is a commercial for Lunchables. The point of the ad, created by agency The Escape Pod, Chicago, is to highlight the benefits of school fields trips and the positive effect they have on children. As part of the effort, Kraft is giving away 50 field trips to schools in need. It doesn't appear that real aliens will be involved, but the spot is sure to get the message across to moviegoers.

—Posted by Elena Malykhina"

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Amour ads

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