"What the label doesn't tell you, a sip will." Beautiful ad for Jack Daniel's by directing collective Brand New School. Simple and classic, the new campaign maintains the authentic character/vibe good ol' Jack has maintained over the years, while elevating the premium aura of the brand. Not always an easy balance...Well done!
"While the many months of product driven inspiration will be missed, we are pleased to have completed our latest and greatest contribution to the legendary Jack Daniel's folklore. Thanks to our friends at Arnold, we give you "Old No.7", the first in a 3 spot campaign for Jack Daniel's. Stay Tuned..."We've been crushing on the rich visual work of Brand New School for years now. And they keep on impressing.
[via Brand New School]
-jmd
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