More iPhone 4 Facetime

The Apple iPhone 4, launched in July, provides users with the opportunity to hold two way video conversations, making the most of back and front-facing cameras. Four television commercials showcase the benefits to be had by people separated by distance. “Meet Her” introduces a grandfather to his brand new granddaughter. “Haircut” allows a woman to get some feedback from her male friend on her new short hairdo. “Big News” shows two iPhones being used to break the news of a pregnancy. “Smile” debriefs a teenager on her new dental braces.

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Credits

The Facetime campaign was developed at TBWA\Media Arts Lab, Los Angeles, by executive creative directors Duncan Milner, Eric Grunbaum and Scott Trattner, associate creative directors James Reilly and Kevin Tenglin, senior copywriter Pete Figel, agency producers Hank Zakroff and Ben Bragg. Filming was shot by director via Epoch Films via director of photography Harris Savides. Editors were Glenn Martin and Jared Coller at Nomad Editing Company. Post production was done at Company 3 by Brian Robinson and Stefan Sonnenfeld.

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