I liked it- A mi me gusto: 09/01/2010

Sunday, September 26, 2010

The Levi's gears billboard

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WHERE GOOD IDEAS COME FROM by Steven Johnson

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Thursday, September 23, 2010

Testimoniale Maestro

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Megan Fox para Armani

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Saturday, September 4, 2010

“What do you get when you cross…”

“What do you get when you cross…”: "

Johnson Banks published a series of logo mash-ups.

A few additions to mix.

Subaru logo

Samsung Samsonite logo

Googlee logo

ABBA abc logo

Sorry, Paul.

More here.

Drench Beverages in the UK are taking Picasso’s cubist method literally in an advertising campaign being shown in UK cinemas and online at www.staydrenched.co.uk and YouTube. “Cubehead” opens on a man sitting down on a Tube station bench. This is no ordinary man: his face is divided into twelve cubes, all of which are improperly placed. Realizing he needs to ‘get himself together’ before the train arrives, he begins shifting his ear square to the forehead position, his nose square to his chin position and so forth. He can’t quite get it right, so the man takes a gulp of Drench, poured into his mouth currently positioned where his forehead should be, and gets to work. A shift or three later and the man’s face looks normal again, save for the right-angle lines all over his face. He puts his MP3 player headphones in and nods his head to the beat of the music. The spot closes on the Drench bottle beside him and the super, “Brains perform best when they’re hydrated. Stay drenched.”

Drench Cubehead

Click on the image below to play the Cubehead video in YouTube (HD)

www.youtube.com/watch?v=mio3sJ_GJoc

The campaign also includes the web video “Mr. Memory,” which went viral earlier this year and received 100s of thousands of hits on YouTube. The cleverest pet goldfish ever, Mr Memory, performs at his best with the help of Drench. The Stay Drenched YouTube channel includes goldfish quiz question videos.

Click on the image below to play the Mr Memory video in YouTube (HD)

www.youtube.com/watch?v=h9ELzwos9KQ

Credits

The Cubehead campaign was developed for Britvic at Clemmow, Hornby, Inge & Partners, London, by creative director Ewan Paterson, creatives Dave Masterman and Ed Edwards, and agency producer Kate Hardwick.

Filming was shot by director Ulf Johansson at Smith & Jones Films, London, with director of photography Stephen Keith-Roach and producer Philippa Smith.

Editor was John Smith at The Whitehouse, London, with producer Lisa Kenrick.

Visual effects were produced at The Moving Picture Company, London, by VFX supervisor Matthew Unwin, VFX artists Michael Gregory, Jason Hayes, Lisa Ryan, VFX elements camera operator Tobie Lang, colorist Jean-Clement Soret and post produce Chris Allen.

Audio post production was done at Wave Studios, London, by sound designer Parv Thind, and Dolby mixer Tony Rapaccioli.

"

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More iPhone 4 Facetime

The Apple iPhone 4, launched in July, provides users with the opportunity to hold two way video conversations, making the most of back and front-facing cameras. Four television commercials showcase the benefits to be had by people separated by distance. “Meet Her” introduces a grandfather to his brand new granddaughter. “Haircut” allows a woman to get some feedback from her male friend on her new short hairdo. “Big News” shows two iPhones being used to break the news of a pregnancy. “Smile” debriefs a teenager on her new dental braces.

www.youtube.com/watch?v=N2Wn7rYSBVQ

www.youtube.com/watch?v=diUjVY8zRJc

www.youtube.com/watch?v=6CRfHl1Glwk

www.youtube.com/watch?v=niOCmIuts90

Credits

The Facetime campaign was developed at TBWA\Media Arts Lab, Los Angeles, by executive creative directors Duncan Milner, Eric Grunbaum and Scott Trattner, associate creative directors James Reilly and Kevin Tenglin, senior copywriter Pete Figel, agency producers Hank Zakroff and Ben Bragg. Filming was shot by director via Epoch Films via director of photography Harris Savides. Editors were Glenn Martin and Jared Coller at Nomad Editing Company. Post production was done at Company 3 by Brian Robinson and Stefan Sonnenfeld.

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Orange WWW Brothers

Orange Israel tells the story of three triplets, Wilson, William and Wilbur, in a soft sell for the WWW package, combining home phone, mobile phone and broadband connections. The three brothers grow up with interests in three businesses, eggs, flour and milk. Finally, while enjoying home baking, the realise how their respective specialties can work together.

www.youtube.com/watch?v=_Prf0uU9_wo

Credits

The WWW campaign was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, by chief creative officer Gideon Amichay, executive creative director Tzur Golan, creative director Amit Gal, copywriter Paul Paszkowski, art director Ran Cori, executive client director Adam Avnon, account supervisor Dikla Tzemach, account manager Livnat Mizrahi, head of planning group Hila Tamir, planner Zohar Reznik, office producer Marina Akilov.

Filming was shot by director Ayelet Menachemi via Paradiso, Tel Aviv, with editor Dadan Uziel. Post production was done at Gravity, Tel Aviv. Sound was produced at Soundhouse, Tel Aviv. Musical advice was provided by Kobi Ben Atar.

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Google Voice Calls

Google has launched a new Gmail to phone service, designed to compete with Skype’s VOIP call system. For the rest of 2010 gmail users will be able to make calls to any US or Canada numbers for free, with calls to other countries as low as 2 cents a minute. Google is installing its own red phone booths at public venues such as airports and college campuses, with free calls made over the internet. The new service is promoted in a simple animated video, showing the evolution of voice communication from rocks in 1000 BC, telephones in 1876, gmail in 2008 and “Call” in 2010.

Google Call Phone 2010

Click on the image below to play the video in YouTube (HD)

www.youtube.com/watch?v=_-DzpAg0SdU

Check out the prototype Google Phone Booth showcased at Google’s press conference, as reviewed by Mashable.

Google Phone Booth

See more on the service at the Google blog.

"

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Tippex Shoot the Bear

Tipp-Ex®, BIC Europe‘s brand of correcting fluid, has launched an interactive advertising campaign on YouTube. A hunter is placed face to face with a wild bear, with viewers asked to choose the ending using the Tipp-ex corrector. Over fifty hilarious endings are provided, including “Hug the Bear”, “Sweep the Bear”, “Roll the Bear”, “Kiss the Bear”, “Screw the Bear”, “Kick the Bear”. Two videos are prepared for suggestions that haven’t been filmed. The campaign is logically signed: Tipp-Ex®, white and rewrite. NSFW warning relates to language.

Click on the image below to play the video in YouTube (HD)

www.youtube.com/watch?v=4ba1BqJ4S2M

Credits

The Shoot the Bear campaign was developed at Buzzman, Paris, by creative director Georges Mohammed-Chérif, general manager Thomas Granger, copywriter Tristan Daltroff, art director Louis Audard, project managers Bastien Chanot, Antoine Ferrari, TV producer Elodie Jonquille, digital production manager Mélanie Rohat-Meheust, community managers Xavier Le Boullenger and Nicolas Mirguet.

Filming was shot by director Olivier Bennoun via Elegangz, Paris, with producer Willy Morence.

Web production was done at Grouek.